Your collection.
Your vision.
No limits.
Turn product photos into striking on-model imagery, editorials, and video. All in a studio that moves at your pace.

bring your vision to life. AI-generated campaign
Start with what you have.
See where it takes you.
From your first product photo to your next campaign. There’s a workflow for that.


Same collection. A whole new look.
Give your existing product photography a new direction. Choose a model and setting, then create a consistent look across your collection.
- Refresh existing photography
- Create a consistent visual identity
- Explore different settings
Don’t just show
the clothes.
Set the scene.
A sunlit room. A city at dusk. A world that feels like your brand. Create a campaign around the story you want to tell.
Explore editorialsYour brief is the starting point.

From first idea
to your next collection.
Bring your product
Start with clear photography that shows your garment at its best.
Make it your own
Make intentional choices about the look you want to create.
Create. Refine. Repeat.
Check the result against your original, then save your approved assets.
One studio.
So many ways to see.
What can I create with Shotward?
Create on-model images from flat lays, mannequin shots, or existing fashion photos. You can also explore editorial scenes and generate short fashion videos from a still image.
Do I need professional product photos?
You can start with a clear, well-lit product photo. Keep the full garment in frame, avoid obstructions, and make sure colors and details are visible. Better source images give you a better starting point.
Can I choose the model and background?
Yes. The creation workflows let you select from the model and background libraries. Flat-lay and mannequin workflows also include pose selection. Available choices depend on your plan.
Will every garment detail stay exactly the same?
Generation aims to retain the garment, but AI can alter fine details. Always compare the result with your original, especially prints, logos, seams, and fit. Use the photo issue flow when a result needs attention.
How do credits work?
Each photo uses 1 credit; each video uses 5. For example, 10 products with 3 photos each and 2 videos use 40 credits. Your workspace shows your remaining balance before you generate.


