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Your AI fashion studio

Your collection.
Your vision.
No limits.

Turn product photos into striking on-model imagery, editorials, and video. All in a studio that moves at your pace.

Made for fashion.Directed by you.
Original AI-generated campaign: three models in neutral tailoring in a sunlit stone courtyard
SHOTWARD / CAMPAIGN 001
A new way to
bring your vision to life.
AI-generated campaign
CREATIVE FREEDOM, BUILT IN
From product to on-model
One connected workspace
Your creative direction
Still images to motion
One studio. Every possibility.

Start with what you have.
See where it takes you.

From your first product photo to your next campaign. There’s a workflow for that.

On-model visual direction, illustrative photography
Illustrative on-model source image, generated with AI
Your starting point
Creative inspiration
01 / On-model

Same collection. A whole new look.

Give your existing product photography a new direction. Choose a model and setting, then create a consistent look across your collection.

  • Refresh existing photography
  • Create a consistent visual identity
  • Explore different settings
Explore on-model
Beyond the product page

Don’t just show
the clothes.
Set the scene.

A sunlit room. A city at dusk. A world that feels like your brand. Create a campaign around the story you want to tell.

Explore editorialsYour brief is the starting point.
Fashion inspiration: woman in a sculptural dress in a bright interior
AI-generated editorial: back view of an oyster-grey dress in natural light
THE ART OF A DIFFERENT PERSPECTIVE ↗
Less coordination. More creation.

From first idea
to your next collection.

Meet your new workflow
01

Bring your product

Start with clear photography that shows your garment at its best.

02

Make it your own

Make intentional choices about the look you want to create.

03

Create. Refine. Repeat.

Check the result against your original, then save your approved assets.

Find your point of view

One studio.
So many ways to see.

Explore the gallery
Good questions. Clear answers.

A little more
about Shotward.

All your questions, answered
What can I create with Shotward?

Create on-model images from flat lays, mannequin shots, or existing fashion photos. You can also explore editorial scenes and generate short fashion videos from a still image.

Do I need professional product photos?

You can start with a clear, well-lit product photo. Keep the full garment in frame, avoid obstructions, and make sure colors and details are visible. Better source images give you a better starting point.

Can I choose the model and background?

Yes. The creation workflows let you select from the model and background libraries. Flat-lay and mannequin workflows also include pose selection. Available choices depend on your plan.

Will every garment detail stay exactly the same?

Generation aims to retain the garment, but AI can alter fine details. Always compare the result with your original, especially prints, logos, seams, and fit. Use the photo issue flow when a result needs attention.

How do credits work?

Each photo uses 1 credit; each video uses 5. For example, 10 products with 3 photos each and 2 videos use 40 credits. Your workspace shows your remaining balance before you generate.

Your next collection starts here

Make something
worth looking at.

Your vision. Your garments.
A whole new way to bring them to life.

Start creatingTalk to our team